SGKB Digital product overview

A Swiss bank aims to provide customers with an intuitive digital product overview, enabling them to access product information independently via online and mobile banking. Currently, this information is scattered across different platforms, making it difficult to manage. By bundling it into a single digital interface, the bank expects to enhance customer engagement and self-service capabilities.

Key Responsibilities:

• Discovery phase planning with a UCD approach.

• Conducting workshops to define and refine the product concept.

• User research, including defining target groups, interviews, and data analysis.

• Preparation of research findings for further implementation.

Methods & Technologies Used:

• User-Centered Design (UCD) process.

• Workshops for ideation and collaboration.

• On-site user research & interviews to gather insights.

Conclusion:

Through an agile and user-centric approach, the bank ensures an efficient, well-structured digital product overview, enhancing customer engagement and usability.